Mercedes-Benz Fashion Week Tbilisi

Mercedes-Benz Fashion Week Tbilisi once again transformed Tbilisi into one of the region’s leading fashion destinations. From May 7–10, 2026, the grounds of Factory Tbilisi became a space where fashion, art, music, and contemporary culture came together, welcoming international fashion industry professionals, designers, buyers, journalists, stylists, photographers, and guests from around the world.

Over the course of four days, the fashion week presented runway shows by both established Georgian designers and a new generation of creatives shaping the contemporary identity of the local fashion scene. The participating designers showcased collections that balanced tradition with modernity, demonstrating distinctive approaches to form, texture, and cultural narrative. Particular attention was given to authorial concepts, craftsmanship, and an experimental vision of fashion.

Beyond the runway shows, artistic exhibitions and cultural projects became an essential part of the program. One of the key highlights was the exhibition “Collection 05 – Borchaly” by Galib Gassanoff, dedicated to the cultural heritage of the Borchaly region and the theme of women’s emancipation. Another important part of the program was “Liberté: Costumes in Exile” by Simon Machabeli, an exhibition exploring the boundaries between costume, art, and theatrical form.

The musical program also played an important role within Mercedes-Benz Fashion Week Tbilisi. The stage of Factory Tbilisi hosted a performance by Jay-Jay Johanson together with the Georgian Philharmonic Orchestra under the direction of Nikoloz Rachveli. The performance became one of the most emotional moments of the week, combining contemporary music with classical sound as part of the event’s cultural program.

The presence of numerous international guests and representatives of the global fashion industry created a particularly vibrant atmosphere throughout the week. Tbilisi once again found itself at the center of the international fashion community’s attention, reaffirming its status as a city with a strong creative voice and a unique aesthetic identity. For local residents, the event offered an opportunity to experience the energy of the fashion industry in their own city, engage closely with global fashion culture, become part of an international event, and rediscover contemporary Tbilisi as a space of creativity, freedom, and self-expression.